Mike Huckabee is looking to provide a nicer alternative - "conservatism with a smile" - to Rush Limbaugh's brash, louder, confrontational radio style. Huckabee will debut a new radio show on Monday that will directly challenge Limbaugh from noon-to-3 p.m., Politico reports. Rush's behaviour often gets him into trouble, his most recent storm being the one over remarks he made about contraception activist Sandra Fluke. Rush weathered that storm, and after being on the air for nearly three decades he's weathered new competitors before, too.
Huckabee hopes his new show will catch on with the conservative set who don't want to listen to Rush get into another shouting match, either with his guest or himself. "I’m going to treat every guest with respect and civility. Nobody is going to come on and get into a shouting match with me. That’s just not my style," Huckabee explained to Politico.
A Republican strategist thinks Huckabee's nice guy style will help him gain an audience, possibly outside of the typical Republican talk radio circles. "[Rush] is a polarizing figure in the larger culture. [Huckabee] is conservatism with a smile, which is a big difference in a party where the message is so often delivered angrily., said Steve Schmidt, a former aide for John McCain. Schmidt also thinks Huckabee's uncertain political future might help his ratings.