Preparation H, Domino's, and Acura all have one thing in common--they don't want their ads to be scheduled within 15 minutes of Rush Limbaugh and other "controversial" content like Sean Hannity, Mark Levin, and Glenn Beck. We've been keeping tabs on the advertisers sticking by Rush, dropping Rush, and even advertisers who didn't know their ads were playing during Rush's show--the latter of which possibly explains the need for guidelines for people programming the ads. But we're not exactly sure why an internal memo from Rush Limbaugh's distributor to traffic programmers appeared online.
Think Progress has a snapshot of the document and reports Monday that there are now 141 companies who want nothing to do with Limbaugh's programming. In a note to traffic programmers, Premiere Radio Networks writes:
They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public ...
Please ensure their commercials that you receive as part of any Premiere Radio Networks inventory do not air in these programming positions, but in dayparts and times considered free of content some may deem controversial. Also, please ensure that these commercials air with a minimum of 15 minutes separation from any controversial programming content.
This article is from the archive of our partner The Wire.