George Romney was born in 1907 and his early life was shaped by his Mormon faith. He spent time as a Mormon missionary in Scotland, but won few converts -- the church's prohibitions against drinking and smoking were not exactly attractive selling points to a people fond of whiskey and cigarettes. Forty years later, Mitt would follow in his father's footsteps as a Mormon missionary in France. Mitt wouldn't have any more success winning converts than his father, and for largely the same reasons. For a time, Mitt was charged with spreading the Mormon message of abstinence to the citizens of the wine region of Bordeaux.
George Romney returned to the U.S. and worked as a Senate staffer and then as a lobbyist for Alcoa. He later signed on with the manufacturing firm Nash-Kelvinator, which soon merged with struggling automaker Hudson Motor Car to become the American Motors Corporation (AMC). When AMC's chairman died suddenly, George Romney was named president and chairman.
By its fifth year of operation, AMC went from losing millions of dollars to turning a profit of $60 million, and George Romney was hailed as a business wizard. Bucking the prevailing trend in American cars, Romney pushed a line of compact autos, led by AMC's flagship model, the Rambler. The Rambler became an unexpected hit, as did Romney himself, who began starring in TV commercials for AMC cars, and even made the cover of Time Magazine in April 1959.
George Romney quit AMC in 1962 at the height of his popularity to run for governor of Michigan as a Republican. Romney had the craggy good looks of someone who belonged in the governor's chair, and his success in the auto industry resonated with Michigan voters. He was seen a moderate Republican and a political outsider, labels which would later be affixed to his son Mitt. George Romney won the election by 80,000 votes, and was re-elected governor by increasingly large margins in 1964 and 1966.
After Romney won his third term as governor, he quickly emerged as the Republican front-runner for president. A November 1966 Gallup poll found 39 percent of Republican voters preferring Romney for the presidential nomination, a solid 8 percentage points ahead of his closest rival, former vice president Richard Nixon. Romney's support of civil rights made him seem like a moderate compared to the party's fire-breathing Barry Goldwater faction, much as his son Mitt would later appear moderate when stacked against rock-ribbed conservatives like Rick Santorum and Newt Gingrich.
But just as Mitt would discover decades later, the more exposure voters had to George Romney, the less they seemed to like him. George Romney's lead over Nixon disappeared by early 1967, and by August of that year, he trailed Nixon by 11 percentage points in the Gallup Poll.
George Romney's biggest weakness as a candidate was that voters couldn't figure out what he stood for, the same complaint that would later dog Mitt. George took seemingly contradictory stands on many issues, including the war in Vietnam, which he seemed to want to both escalate and wind down. An anti-Romney pamphlet titled "The Romney Riddle," published in 1967 by conservative critic Gerald Plas, complained that Romney "simply speaks on all sides of the subject--right, left, and center."