A softer, gentler Newt Gingrich was on display in his new Reaganesque TV spot that started running in Iowa today. Since gaining a double-digit lead in the latest poll, Gingrich has apparently decided to take the high road and go positive as frontrunner in this $250,000 television ad, as The New York Times reports. "Some people say that the America we know and love is a thing of the past," Gingrich narrates. "I don't believe that, because working together I know we can rebuild America." He delivers his rosy message over images literally lifted from "America the Beautiful" -- predawn scenes of "amber waves of grain" and "purple mountains majesties." All that's spliced with scenes of Americans going to work -- at factories, corner stores, flower shops -- with a tone showing a working Main Street America that can't help but remind us for Reagan's famous "It's Morning in America Again." Not a bad ad to emulate -- except that Newt's America hasn't been saved yet. But he has a plan for that, laying out his talking points in the ad just vaguely enough to upset virtually no one. So he really is acting like a frontrunner. "We can revive our economy to create jobs. Shrink government and the regulations that strangle our businesses. Throw out the tax code and replace it with one that's simple and fair. We can regain the world's respect by standing strong again and being true to our faith and respecting one another. We can return power to the people and to the states we live in so we'll all have more freedom, opportunity, and control over our lives."
This article is from the archive of our partner The Wire.