Romney Opens Iowa Office

After a slow start, is Team Romney making a move for the key caucus vote?

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Mitt Romney is skipping a big Republican presidential candidates’ forum in Iowa Saturday but that doesn’t mean he’s skipping out on the Hawkeye state.

The former Massachusetts governor, who has kept a deliberately low profile in a state that gave him a rude stumble coming out of the box in his 2008 presidential effort, quietly opened a campaign office in Des Moines this week. While some of Romney’s rivals have made photo opportunities of such headquarters’ openings, Team Romney is not going out of its way to publicize it’s Iowa beachhead. Romney’s Iowa team consists of his top Iowa strategist, Dave Kochel, state director Sara Craig and three field staffers, all of whom have been on board for some time.

This is in stark contrast to his office in Manchester, N.H., with a staff nearly double in size - though the Granite State is half as large as its Hawkeye counterpart. Romney is putting a big emphasis on New Hampshire, where he’s practically a favorite son. As governor of neighboring Massachusetts, he was a familiar presence on the state’s TV screens and he owns a vacation home in the Granite State. In Iowa, Romney has been such an infrequent visitor that Gov. Terry Branstad, a fellow Republican, has publicly chided him for his truancy.

Four years ago, Romney was badly burned in Iowa, finishing a distant second to Mike Huckabee despite having poured resources into the state for more than a year. The Mormon ex-governor has had difficulty gaining traction with evangelical voters, a key constituency among Iowa caucus-goers. The Iowa forum that Romney is skipping – while six of his chief rivals attend – is sponsored one of the state’s leading evangelical groups.

Even so, a respected poll of GOP caucus-goers by the Des Moines Register showed Romney within striking distance of a win. And, despite a two month absence from Iowa between August and October, Romney has been slowly ramping up in the state.  He has been to Iowa twice in the last month, and is heading back again on Wednesday.

During Romney's last trip to the state, on Nov. 7, professional cameras shot his appearance, leading to speculation that he was filming a commercial and will be on air there shortly. The campaign has yet to confirm this, and Romney commercials have not yet appeared on air anywhere in the country.

Meanwhile, as expected, Rick Perry’s campaign released a new 30-second TV commercial that will be airing on Iowa broadcast TV, as well as on cable stations in the state and nationally. The ad emphasizes Perry’s credentials as a Washington outsider.

This article is from the archive of our partner The Wire.