While the Republicans are playing social media catch-up on Twitter and Facebook, Obama is capitalizing on a trendier Internet medium: Tumblr. President Barack Obama's campaign tweeted out a link to barackobama.tumblr.com, Obama's election Tumblr, a few minutes ago. The site isn't exactly the fun single serving Tumbleblog the Internet loves, but while Republicans are getting the hang of Twitter, Obama's innovating. The site's welcome post explains what exactly the Tumblr is all about. "We’re looking at this as an opportunity to create something that’s not just ours, but yours, too," writes the anonymous Obama campaigner. "We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better." Obama won the digital war in 2008. But the Republican party has stepped up its game for 2012, at least according to The New York Times's Jennifer Steinhauer. "Now, after a post-election order from Speaker John A. Boehner that year, House Republicans have embraced Twitter as their karaoke microphone to push their message against the White House bullhorn," she writes. Just as the GOP is gaining Twitter steam, Obama ups his Internet game. Perhaps it will help him win back that young-kids vote?
This article is from the archive of our partner The Wire.