There's something distinctly Bill Clinton about the title of the former presidents's new book. Somehow, Back to Work, due out this November by Knopf, sounds inspirational--like a pat on the back--and diplomatically confrontational. That's exactly what Clinton is going for. "I hope I can do things in this book that a president doesn't have time to do and shouldn't be doing," Clinton told The Associated Press. Things like explaining what's wrong with the American economy and mapping out how to fix them.
Upon hearing the news, Politico's Ben Smith dubbed it a "(campaign-style) policy book." After all, the timing of the release and Clinton's thinking behind what will be his third title--following My Life and Giving--are both very campaign-y. "I actually started thinking about it (the book) after the 2010 election, because I did 130 events and after every event people would come up to me and say, 'I didn't know this,' 'I didn't know that,'" Clinton said. "It was like the 21st-century version of the 1994 election, in which there was this enormously effective campaign against government, as if the government were responsible for all of this."
Then again, we might just be taken with the nostalgic charisma of Bill Clinton telling us what to do. It's just like the Nineties, when in Fancy Feast commercials, even cats were rich.
This article is from the archive of our partner The Wire.