In the Republican primary, positive mainstream-media attention is considered a bad thing
It's usually considered a good thing when a presidential candidate is given a glowing introduction to hundreds of thousands of people. Even better if those people happen to be wealthier than average -- especially early in a campaign, fundraising is a big deal. But Jon Huntsman's appearance in a Vogue profile is being reported as something that is going to hurt him among Republicans. In National Review, Mark Krikorian called the feature spread "Huntsman's political obituary." Said Katrina Trinko, "The Vogue profile of Jon Huntsman, online today, is not likely to make his candidacy any more palatable to Tea Partiers." And maybe the article will do him more harm than good. It certainly won't endear him to the hard right.
But every time that I read about a controversy like this, where a Republican candidate is criticized not for any particular position, but for the mere fact of his superficial appeal to moderates and "the mainstream media" (is there any clearer example of appeal that's superficial than a profile and fashion spread in Vogue?), I can't help but think back to 2008. Do you remember the line of attack that Hillary Clinton and her husband used against Barack Obama?