In hindsight, the time and energy of its grassroots boosters would've been better spent on other projects
Boosters of The Undefeated, the documentary-style film about Sarah Palin, spent the week after its debut touting its allegedly impressive success, lambasting its critics, and claiming that journalists like yours truly were actively conspiring against it. So is it breaking out of limited release and coming soon to a theater near you? Not quite. With the film "increasing its playdates by 40 percent this weekend, only to watch box office revenue decline by more than 63 percent, distributor Arc Entertainment announced Sunday that the film will soon be available on pay per view."
Says Producer Glenn Bracken Evans:
This title is absolutely perfect for Video-on-Demand and Pay-Per-View backed by a traditional and significant marketing campaign. We are incredibly excited about having this film made available to the entire country earlier than expected. A traditional windowed release would not have allowed us to maximize viewership of this highly sought after film.
Responds Dave Weigel:
Realistically, though, how "highly sought after" can the movie be if roughly 10,000 people have actually sought it out and seen it?
When I began writing about this film, I was surprised to find an empty theater upon attending its midnight debut in Orange County. After the subsequent uptick in attendance, I thought that perhaps it would succeed. And I am now surprised at the evidence that there never was sustained, widespread interest in it. This is a woman whose books are bestsellers and who gets paid millions of dollars to appear on cable news. Why didn't a movie about her, however poorly reviewed, fill more seats?