Candidacy announcements rarely take risks. So when we heard that cool, down-to-earth, denim-jacketed Jon Huntsman had circulated his debut video clip this morning we prepared to be bored. Not so: Instead of narrating the clip in a suit and tie while uttering patriotic bromides set to a saccharine melody, the candidate appeared on a dirt bike riding in the desert. And he doesn't even say a single word. In fact, the only words on screen make little-to-no sense.
The clip made us rethink most things we thought we knew about political advertising. As a courtesy, beginning with the Huntsman video--which we think is certainly the most surreal ad of the campaign season so far--here are the other approaches that contenders have taken.
The Surrealist Approach (Jon Huntsman)
Notes: Aside from the nearly incomprehensible reference to Huntsman being a prog-rock aficionado, Politico spots a more practical side note to the clip: it was paid for out-of-pocket from the candidate himself.
The Low-Key, Aw-Shucks Everyman Approach (Mitt Romney)
Notes: There's a reason why Romney took this approach. He's been attacked by folksier candidates as the buttoned-down, corporate candidate, remember?