Sites like Wish.com are taking out the middleman in retail. Will customers like this new dynamic?
The package came in a small black box, covered in tape. It had no return address. Under layers of packaging, there was a box labeled Smart Watch, with no brand name. Inside the box was the watch itself, which looked nothing like the inexpensive Apple Watch I’d hoped it would be. Instead, the large digital face featured icons for Twitter, Facebook, a pedometer, and a photo-taking app called “Camina” rather than “camera.” It was about what you’d expect for a smart watch that cost less than $20.
I ordered the watch from Wish.com, one of a growing number of sites that allows consumers from around the world to buy deeply discounted goods from China, directly from sellers or manufacturers there. After receiving promotional emails from Wish offering bikinis for $4 (marked down from $75!), camera drones for $29 (down from $1,399!), and, for some reason, a spoon that says “My Peanut-Butter Spoon” for $1 (down from $12), I could no longer resist. I ordered the smart watch, advertised as “Hot Sell New product Q18S Smart Wrist Watch” for $18, marked down, supposedly, from $896. The product had more than 8,000 reviews in dozens of languages, averaging four stars. “Its cool I like it for the price,” read one.