David Axelrod is gone. The man who engineered Barack Obama's messaging and strategy since the 2008 campaign has abdicated his West Wing office for the likes of David Plouffe, the campaign manager who will now take over as senior White House adviser. Speaking with The Chicago Tribune, Axelrod said his biggest regret is failing to take advantage of Obama's presidential stature to build a grander narrative:
Q Where did you fail personally?
A My biggest regret is that, because we were this triage unit dealing with this great crisis, there wasn't a lot of time to focus on the larger narrative. Part of the obligation of the president is to continually project forward and remind people of those fundamental principles and values and the vision that you're driving toward. Nobody does that better than Barack Obama, but we didn't always give him the chance to do that during the first two years. I think we lost that thread a little bit. We were too prosaic at times. There were a lot of days when we asked him to go out and do fairly prosaic things at times, and we sort of squandered the platform. I regret that.
Read the full interview at the Tribune.
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