President Obama will appear on MythBusters in December, the Discovery Channel announced today, asking the show's red-headed physics dudes, Adam and Jamie, whether Archimedes really could have set fire to an invading Roman fleet using only mirrors and the sun.
It's a fitting question for Obama to pose, given the president's intellectual aura.
But what demographic audience will the president reach when the show airs in December? The answer: mostly younger men, with a median age of 32--a group that doesn't exactly reflect his nationwide voting coalition.
Here's some demographic/viewership data provided by the Discovery Channel:
- To date, over 85.8 million people have watched MythBusters in 2010. In 2010, premiere episodes of MythBusters delivered an average of 1.66 million people (P2+). * [*Source: Nielsen, LSD, Cume, NHI calendar, 6min qualifyer, 12/28/09-10/9/10, M-Su 9a-3a, P2+ Delivery]
- MythBusters is one of Discovery's top-rated programs, in all key demos.
- During 2Q10, Discovery had the #1 non-sports ad-supported cable program on Wednesday nights among Men 25-54, with premieres of MythBusters. [Source: Nielsen, LSD, NHI calendar, 2Q10, Wednesday 8-11p, M25-54 Delivery]
- Average Audience Median Age: 32 years old
[Source: Nielsen, LSD, NHI calendar, June 2010, Wednesday 8-11p, P2+ delivery]
- Persons 25-54 Gender Skew: 66% male / 34% female
Obama did not sail to electoral victory in 2008 on the votes of 32-year-old men, but rather younger voters and women.