Ever grow weary of Google's targeted ads following you around the Internet, making educated guesses about your consumer preferences? If only Congress would come to the rescue...
Do Not Track would be technologically more complicated than Do Not Call. For starters, there wouldn't exactly be a list. More likely, you would have the option of opting into a mechanism that would leave a cookie on your computer preventing other sites from leaving their cookies tracking you.
One issue in this debate is whether or not consumer information is tracked individually and disseminated, or whether an algorithm simply associates ads with consumers in a faceless manner. Facebook, for one, believes it is well within compliance of Boucher's proposals because it doesn't sell consumer data to advertisers, but rather tells advertisers that their ads will be targeted at certain demographics, without moving any consumer data.
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