Linda McMahon, the former World Wrestling Entertainment CEO who's running for Senate as a Republican in Connecticut, has been airing some TV ads to appeal to women, which are stylistically notable for a few reasons.
First, listen to the last bit of the first ad below. Not sure I've ever heard a Senate campaign ad that ends with "Ohhh yeah" before.
Second, these ads strike me as a curious inversion of Thelma and Louise. Instead of a bedraggled pair of renegades on the lam from male-dominated society and its injustices, they're evidently well-off suburbanites driving through Connecticut in a late-model SUV discussing how they're going to vote Republican.
Third, the top ad laughs off the suggestion that McMahon's history as WWE CEO is something to be frowned upon. This is the main problem Democrats have with McMahon: WWE forwarded racy storylines involving domestic abuse and sex, marketed them (allegedly) to kids, and saw rampant steroid use among its wrestlers. But in the economy of this ad, none of that side-show should be important to female voters. Instead, McMahon "tamed the traveling show world of professional wrestling, turned it into a global company, and created 500 jobs here in Connecticut." It's a critical message for the McMahon campaign to push if it's to hit back successfully at the (in some cases very powerful) barrage of WWE-based opposition research that it's been confronted with.
We want to hear what you think about this article. Submit a letter to the editor or write to firstname.lastname@example.org.
Chris Good is a political reporter for ABC News. He was previously an associate editor at The Atlantic and a reporter for The Hill.