So -- accountability, transparency, technology, corporate branding -- all in one package.
Thanks to Google, YouTube and PBS, a senior BP executive will finally take questions from Americans, provided they're sharp enough.
At 3:30 pm ET tomorrow, Ray Suarez of PBS's Newshour will sit down with BP's Bob Dudley.
PBS is using Google Moderator, which allows viewers to submit and vote for questions they'd like to ask Dudley. . It'll be the first time since the Deepwater Horizon rig blew up that any senior BP executive has deigned to take questions.
A PBS news release encourages viewers to "pose questions on a variety of topics, including: BP Accountability, Relief Well Status, Clean-up Plan, Gulf Region Recovery, Government Role, Environmental Impact, Future of BP, Future of Offshore Drilling."
The interview will stream live on PBS's website. Portions of it will air on the Newshour later in the evening.