Last week, the Danish bus company Arriva rolled out 250 "love seats" on its Copenhagen vehicles. Marianne Faerch of Arriva explains the idea to the BBC here. By sitting in one of the "love seats," which are marked with a red sash, you're basically hinting that you're open to flirting a bit with others on the bus, or at least interested in spreading positive vibes. As Faerch puts it, "You can sit here either if you want to signal to your fellow passengers that you’re single or if you feel in a very good mood."
U.S. bloggers have mostly regarded this idea as an oddity and nothing more, but liberal scribe Matt Yglesias wonders--what if it works? Yglesias, long a proponent of reforming the American public transportation system, gives a qualified thumbs up to Arriva's outside-the-box incentivizing:
This sounds not so promising to me, but it's good to see cities trying to innovate with their bus networks. The low-hanging fruit of better transportation policy is finding ways to make buses more functional and appealing, since if you can create bus lines that people actually use it's pretty cheap and easy to just add new lines. Copenhagen is, in general, a world leader in transportation innovation so it's always worth watching their ideas.Should buses in the United States install designated singles seats? And if not, what else might get more people to ride the bus?
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