Former eBay CEO Meg Whitman is essentially purchasing the Republican gubernatorial nomination from tech exec Steve Poizner -- he's fairly wealthy himself, but she's pouring record amounts of her own money into the race. It's not in her interest to take positions on issues; it's in her interest to give voters a general biographical sketch of who she is. Why give herself all the disadvantages of a heated primary -- forcing herself to the right -- when she could start positioning herself against likely Democratic nominee Jerry Brown?
Whitman's operation has been uneven; in order to win, she needs to convince the moderate professional classes in California that she gets politics and is pragmatic. Whitman's relative newness to politics may not serve her well in a race against a seasoned pro like Brown, but her template -- business executive, woman, de-emphasizing more divisive issues -- is how a Republican can win statewide in California.
Obviously, a key demographic in California is Hispanics; there are rumblings that Hispanic groups are going to make a push criticizing Whitman's Hispanic hiring practices at eBay, and they've already complained that former Gov. Pete Wilson is her campaign chair. Professional women are Whitman's base, but Brown does well with this group and with minorities -- he has a has long track record.