The Washington Post noting that Michael Steele has done little to alter the basic view of the GOP among minorities:
Beyond a handful of speeches by Steele before minority audiences, there is little evidence the GOP has launched an "off the hook" public relations offensive that would take the party to "urban-suburban hip-hop settings," as Steele promised in an interview with the Washington Times shortly after taking the RNC reins. Steele has made some high-profile moves to woo minority voters, most notably a speech in July to the NAACP.
Heh. For the record, I deeply suspect there isn't much Steele could do about the GOP's numbers among black folks. I think this is a question of actual issues, not public relations. You can make what you will of Florida 2000, but the complaint that black votes were adversely affected is not a matter of "messaging." Perhaps you think Brownie really did do a heck of a job, but isn't simply a matter of profile.