Here is a tale of two television advertisements, political in theme, created six years apart on two different issues by the same media company, National Media. Notice the imagery and the voice of the narrator and the theme and the manipulation of the amygdala.
Ad one: The U.S. Chamber of Commerce on health care:
Ad two: "Wolves" -- the Bush-Cheney Campaign
Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.