There's something which, if you've ever been in the business of trying to sell consulting services, you've probably grown accustomed to. It's what I call the "consulting paradox". Namely, it's the idea that the people who are most in need of help are often the least aware of it. Indeed, the range of potential clients who (i) aren't smart enough to solve all their own problems and (ii) are smart enough to know it ... is generally very narrow.

Sarah Palin needs help. So does almost every politician -- but Palin needs it more than most. She is young. She is inexperienced. She's not especially well connected. She's strong-willed and a little impulsive. And call me a hater, but the woman just ain't that bright.

Is it a big deal that Palin wrote some notes on her hand? No, not really. Lots of politicians carry notes with them (if not, as in Palin's case, literally on them). If this were Mitt Romney, it wouldn't have been a particularly big story. Nevertheless, politics is inherently contextual, and this was something that was bound to play into every negative caricature of Mrs. Palin. Somebody needed to take Palin aside and tell her: Honey, this is going to make you look ridiculous. Can't you write on a notecard instead?...

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