Why Brown Leads: The Likability Factor

How did the Massachusetts Senate race get this close? And, furthermore, how is Republican Scott Brown leading his opponent in most polls on election day, in one of the nation's Democratic strongholds--a state currently represented exclusively by Democrats in Congress?

Hotline OnCall's Felicia Sonmez talks to Massachusetts voters and finds that Brown's personal likability has a lot to do with it: Democrat Martha Coakley never defined the little-known Republican legislator during the campaign, and her late-hour negative ads have not resonated with Democratic voters. Even some Obama voters see Brown as a likable guy; he's a blank slate, and, while Coakley focused on the issues in this race, Brown can credit his lead in multiple polls to his own personality and personal image, which he crafted with a series of successful ads portraying him as an average, likable guy.