If you want to run for president in 2012, write a book. All three of the top potential GOP candidates--Sarah Palin, Mike Huckabee, and Mitt Romney--will be going on book tours to promote theirs between now and the 2010 elections, a time where they'll be looking to beef up their influence and image, take in PAC donations, and generally get some face time out in America, where they'll have to campaign for real, sooner or later, if they want to be president of the United States.

We've heard a lot recently about Sarah Palin's "Going Rogue: An American Life," and the publicity tour she announced yesterday on her Facebook page. It'll include book signings across the nation (Palin says she "hope[s] to cover as much of the country as I can") plus, she also hopes, appearances on Bill O'Reilly, Barbara Walters, Sean Hannity, Greta Van Susteren, Glenn Beck, Rush Limbaugh, Mark Levin, Laura Ingraham, Dennis Miller, Tammy Bruce, and others.

Huckabee, meanwhile, is promoting his Christmas book, "A Simple Christmas: Twelve Stories that Celebrate the True Holiday Spirit." He's doing a 60-city signing tour, mostly through the South and Midwest, which is already underway (if you're in the DC area, he'll be at the Costco in Pentagon City today from 12 p.m. to 1 p.m.), plus media appearances.

But we haven't heard as much about Mitt Romney, who has a book called "No Apology: The Case for American Greatness," to come out in March. Romney told supporters today, via a fundraising email to the Free and Strong America list, that he'll be touring the country to promote it between now and then, wrapped up in his overarching goal of promoting conservatism and backing conservative candidates:

We should be proud of what we have accomplished together; but this is no time to rest on our laurels. We must begin building upon these victories today to ensure that we have the resources we need to take back the Congress in 2010. Next year I'll also be traveling the country talking about my upcoming book, "No Apology: The Case for American Greatness," which will be published in March. I believe that the decisions we make today will determine what course America takes, and I want to make sure we remain the world's economic and military superpower.

So far, Romney has timed his book more closely to the 2010 elections. But you never know, Tim Pawlenty, Eric Cantor, and Newt Gingrich all probably have a good story to tell...

We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com.