Or, "Fat," as in calling attention to the obesity of one's opponent. That's right -- according to the folks at Google, the ad named "if" by Jon Corzine's gubernatorial campaign was downloaded 100,000 more times than its nearest competitor. Who's responsible for calling attention to the ad? The media, which picked up on charges, later confirmed, that Corzine's jibe at Chris Christie -- the Republican "threw his weight around" -- was deliberately designed to make fun of Christie's girth and draw out associated stereotypes.
Marc Ambinder is a contributing editor at The Atlantic. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.