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Time Magazine's Mark Halperin shares his scoop on Sarah Palin's new book, "Going Rogue:"


* just five chapters--but they are very, very long.

* some score settling with McCain aides she believes ill-served her (names will be named).

* a hearty bashing of the national media.

* an account of how her upbringing shaped her maverick sensibilities.

* a testimonial to the importance of faith in her life.

* a warm and personal tone, written in Palin's own voice, despite the involvement of a collaborator.

Scanning the preview, pundits aren't speculating on what the book says about the ex-governor's captivating brand.


  • Cashing in on the 'Palin' Brand  At Time Magazine, Mark Halperin says Palin's book is about flexing her brand's money-making power, not political power. "Some close to Palin believe she quit the governor's job to trade the crushing legal bills stemming from the various ethics complaints filed against her for the cash that comes with speaking engagements and book deals. For now, she's all about polishing her brand for its purchasing -- not its political -- power."
  • Why No Index? At Mother Jones, Kevin Drum says "Going Rogue" seems to present the Palin America knows all too well. Her reported decision not to have included an index perturbs Drum. "It does reek of that trademark Palin combination of spitefulness and teenage tribalism, doesn't it? Plus a gratuitous dose of anti-intellectualism, since only scholar type folks use indexes."
  • Hints of Presidential Ambition  At First Read, Norah O'Donnell says the memoir is a sure sign that "Sarah Barracuda is back." O'Donnell finds proof in the stops on Palin's book tour. "Palin will make 2 to 3 stops a day traveling in a bus emblazoned with the cover of her book. The imagery and pace of her travel is almost certain to evoke images of an early presidential campaign foray, especially as she plans a December 6 visit to Iowa, site of the first in the nation presidential caucuses."
  • A Cult of Personality At The Atlantic, Chris Good says "Going Rogue" is more bread and butter fodder for Palin's base. He thinks the memoir is "pretty much what we'd expect: it sounds like a narrative about her character, which is what her fans probably want--Palin is an intriguing figure, and, even more so than for President Obama in the early days of his presidential run, it's a cult of personality."
  • Love Her or Hate Her, She's a Superstar  At The Los Angeles Times, Andrew Malcolm pokes fun at his media colleagues who rue Palin's pull. "She's got no chance of succeeding in national politics because she's a dim conservative and no one cares anything about her to the point that her book publisher, HarperCollins, only printed 1.5 million advance copies of 'Going Rogue,' coming out next week," he writes. Malcom says Palin's star power is undeniable. "However, just in case there are one or two people out there who remain interested in the...woman who actually excited the other side of American politics last year and pumped some desperately-needed Geritol into the McCain campaign's sclerotic arteries, we bring you word that our friend and insightful political pro Mark Halperin over at Time magazine has talked with some unidentified people who have seen the book."

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