Being tech savvy is a prized credential among the nation's top political organizations. As new social media tools have popped up over the past several years, the myriad activist coalitions and trade associations have started to use them to stay in touch with members and generate buzz. If you're a political activist, chances are someone has tried to reach out to you online.
But which groups use the most online media tools? And which tools get used the most?
In a contest among 102 of the nation's top pressure groups, cause organizations, and trade associations, the Sierra Club and Facebook are the winners.
The tech-oriented communications specialists at 2nd Six, Tribe Effect, and Chris Lisi Communications have just published a study on the matter. They surveyed 102 groups to see if those organizations used 14 online media tools, including: Facebook, MySpace, Twitter, YouTube, Flickr, e-mail, online action centers to let visitors get updates and calls to action, LinkedIn, blogs, Digg, SumbleUpon, widgets, blog badges (logos that bloggers can download and feature on their sites), and SlideShare.
The top five organizations were left of center: Sierra Club uses 10 of the social media tools examined, SEIU uses nine, and the International Brotherhood of Electrical Workers, the American Wind Energy Institute, and Human Rights Campaign all use eight