Appearing on the Sunday shows on behalf of the Great Opposition Party: John McCain (This Week), Newt Gingrich (Fox News Sunday), Dick Cheney (Face The Nation.) All will be asked if the Republican Party needs to rebrand itself. All will give some version of the same answer: if we just lived up to our values, the American people would pay attention to us. Actually, that's not fair to Gingrich, who seems to understand that the third leg of the GOP stool can only be attached if Republicans figure out a way to offer a meaningful alternative route to universal health care and solutions for the alienated middle class. Still... kind of dovetails with the Democratic message du jour, which is that Republicans can't find new faces to put on TV.