At a panel on "Climate and Sustainability: Fueling the Future: Sustainable Choices for a New Transportation Landscape" neither the guy from Mercedes-Benz nor the guy from Chevron seems to think measures to reduce energy demand have any role whatsoever to play. Instead, it's exclusively about awesome new kinds of cars and new sources of fuel. As they say, it is difficult to get a man to understand something when his salary depends on him not understanding it.

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