Maybe, reader CS notes, green is just... green:
McCain's green backdrop is reminiscent of the logo makeover that Arnold Schwarzenegger's 2006 Gubernatorial campaign underwent when campaign manager Steve Schmidt arrived. The idea was to communicate Schwarzenegger's strong pro-environment policy posture. As you know, Steve Schmidt is now a senior advisor to Senator McCain. Just an angle to further explore.
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Marc Ambinder is a former contributing editor at The Atlantic.