Things like BP's ongoing "greenwashing" campaign where they run ads trying to convince us that they're the good kind of polluting oil company seem to have been a boon for people working in media oriented around public affairs. It's not a business that's been doing very well lately, but it's a natural target for this sort of advertising. But does it work? I'm not even sure I understand what it working would look like. Is BP going to be exempted from cap and trade regulations? Get a special "we like you better than ExxonMobil" ribbon? We're going to drive an extra mile to fill up with BP oil instead of Shell oil?

We want to hear what you think about this article. Submit a letter to the editor or write to