It's a first, according to Ad Age.
The Viacom MTV Networks channel -- once known for round-the-clock music videos and now home to a host of reality shows -- says it will now take political ads, though only from political candidates and party political committees -- not from third parties.
Now -- it's kind of easy for them to do this when Barack Obama's the Democratic nominee, no?
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Marc Ambinder is a former contributing editor at The Atlantic.