MSNBC’s ratings momentum continued in April, as the network finished the month as the only cable news net to show a viewership increase over last year (342,000 vs. 333,000, M-Su Total Day). MSNBC also showed the most growth in weekday primetime, up 9% in the key Adults 25-54 demo (253,000 vs. 232,000), while CNN dropped 9% and Fox News Channel plunged 14%.
That's nice for MSNBC, and I do think they're the best cable network and have come to rely on them for primary-night coverage, and the overall lowering tide would seem to be good for America. One of my new lines when print journalism types start fretting about the blogosphere is to remind people that the emerging media landscape can't possibly be worse than 24 hour cable news, which often seems to be going out of its way to be uninformative.
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