Mark Steyn writes:
Well, why shouldn't they vote on "character"? Barack Obama has no accomplishments, no legislative record, no nuthin'. So if you don't want to vote on character (ie, his condescension to crackers too boorish to understand how sophisticatedly nuanced it is to have a terrorist pal and a racist pastor), what else is left?
Leaving aside the fact that Barack Obama does, in fact, have accomplishments and a legislative record the other thing one could consider beyond a candidate's record is his or her proposals. You can bore down into detail about these proposals on Obama's website. Alternatively, you can opt for a more general characterization of the McCain/Obama choice where McCain would favor lower taxes, less generous services, and a more business-friendly regulatory environment whereas Obama would favor higher taxes, more generous services, and a regulatory environment that's more influenced by the views of environmental, consumer, and labor organizations. This whole general neighborhood of inquiry really ought to be familiar to someone who writes about politics for a living.