In a mail card for Republican congressional candidate Matt Shaner, who is running for the congressional seat being vacated by retiring Rep. John Peterson in Pennsylvania's 5th Congressional District.

shanercard.jpg


Voting for Shaner will "send a message" to Barack Obama. Shaner's message: "I'm a god-fearing, church-going, NRA member and I'm proud of it!" It'll be hard to tell whether the mail card is successful as there are so many variables that determine who wins primaries, but if more Republican strategists begin to use "bitter" in their materials, it's probably because the NRCC and Republican pollsters have polled and focused grouped the comments and found them provocative. GOP strategist John Brabender's company produced this particular piece.

We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com.