The End of the Sound-bite

Matt Compton argues that one of the things we're seeing with the success of Barack Obama's speech on race is the declining significance of the sound bite as we're now in a world where people can watch the whole thing on YouTube or read a complete transcript online.

That seems right to me, though it also seems like the demographic of older working class people who are the main audience that Obama needs to worry will be freaked out by Rev. Wright is also the demographic that's least likely to watch a long YouTube clip.