{"article":{"__typename":"BlogArticle","id":"BlogArticle:52193","isTnfCompatible":true,"datePublished":"2008-03-05T14:53:43Z","title":"On That 3:00 A.M. Ad...","slug":"on-that-3-00-am-ad","wordCount":34,"layout":"standard","isFreelance":false,"isPython3":true,"preview":null,"watsonInfo":{"topCategory":{"full":"/law, govt and politics/armed forces","one":"law, govt and politics","two":"armed forces","three":null,"four":null,"__typename":"WatsonTopCategory"},"categories":["/law, govt and politics/armed forces","/society","/society/dating"],"__typename":"WatsonInfo","keywords":["Clinton campaign official","Mark Penn","ad","source","things"]},"grapeshot":{"segments":["neg_fx","an_apple_negative","gs_politics","pos_alcohol","pos_citibank","pos_disney_fxfargo","pos_hermes","pos_mobkoi","an_bankofamerica_negative","an_facebook_safe","an_fidelity_safe","an_jpmc_safe","an_ms_safe","ap_alfaromeo_safe","ap_bankofamerica_safe","ap_citi_hurricanes","ap_citi_naacp_safe","ap_citi_sex_safe","ap_citi_transportation_safe","ap_facebook_infeed_safe","ap_facebook_safe","ap_fidelity_safe","ap_gwp","ap_jpmc_safe","ap_ms_safe","ap_netflix_israeli_safe","ap_texas_shooting_safe","general_safe_gv","gs_politics_american","neg_apple_1","neg_hbo","an_saudiaramco","ap_reddead_news"],"__typename":"Grapeshot"},"editorialMotivation":{"slug":"","__typename":"EditorialMotivation"},"editorialProject":null,"seoTitle":"On That 3:00 A.M. Ad...","shareTitle":"On That 3:00 A.M. Ad...","dek":"","shareDek":"","url":"https://www.theatlantic.com/politics/archive/2008/03/on-that-3-00-am-ad/52193/","ampUrl":"https://amp.theatlantic.com/amp/article/52193/","fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/52193/","canonicalUrl":"https://www.theatlantic.com/politics/archive/2008/03/on-that-3-00-am-ad/52193/","hasMeter":true,"dateModified":"2008-09-29T22:09:50Z","shareImage2x1":null,"primaryChannel":{"displayName":"Politics","__typename":"Channel","slug":"politics"},"authors":[{"displayName":"Marc Ambinder","socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/marcambinder","__typename":"SocialMedia"}],"__typename":"Author","id":"Author:1176","url":"https://www.theatlantic.com/author/marc-ambinder/","ideasHeadshot":null,"biography":{"short":null,"__typename":"Biography","default":"Marc Ambinder is a senior fellow at the USC Annenberg Center on Communication Leadership and Policy."},"headshot":null}],"channels":[{"slug":"politics","__typename":"Channel"}],"primaryCategory":{"__typename":"Channel","displayName":"Politics","url":"https://www.theatlantic.com/politics/"},"reviews":[],"shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"htmlContentSections":[{"main":"

I reported that it was created by Roy Spence.

My source was a Clinton campaign official who knows these things.

Turns out...

The ad was conceived by Mark Penn and created by Mandy Grunwald.

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