{"article":{"__typename":"BlogArticle","id":"BlogArticle:52193","isTnfCompatible":true,"datePublished":"2008-03-05T14:53:43Z","title":"On That 3:00 A.M. Ad...","slug":"on-that-3-00-am-ad","wordCount":34,"layout":"standard","isFreelance":false,"isPython3":true,"preview":null,"watsonInfo":{"topCategory":{"full":"/business and industrial/energy/renewable energy/geothermal energy","one":"business and industrial","two":"energy","three":"renewable energy","four":"geothermal energy","__typename":"WatsonTopCategory"},"categories":["/business and industrial/energy/renewable energy/geothermal energy","/business and industrial/company/merger and acquisition","/real estate/architects"],"__typename":"WatsonInfo","keywords":["Clinton campaign official","Roy Spence","Mandy Grunwald","Mark Penn"]},"grapeshot":{"segments":["an_apple_negative","gs_politics_american","neg_apple_1","neg_hbo","gs_politics","pos_alcohol","pos_chasemarriott","pos_citibank","pos_creditcard","pos_disasters","pos_diseases","pos_disney_fxfargo","pos_ey","pos_facebook_safety","pos_hermes","pos_ibm","pos_mobkoi","pos_septembereleven","an_bankofamerica_negative","an_facebook_safe","an_fidelity_safe","an_jpmc_safe","an_ms_safe","an_volvo_safe","ap_alfaromeo_safe","ap_bankofamerica_safe","ap_citi_hurricanes","ap_citi_naacp_safe","ap_citi_sex_safe","ap_citi_transportation_safe","ap_facebook_infeed_safe","ap_facebook_safe","ap_fidelity_safe","ap_gwp","ap_jpmc_safe","ap_ms_safe","ap_netflix_israeli_safe","ap_texas_shooting_safe","ap_volvo_safe","general_safe_gv","coronavirus"],"__typename":"Grapeshot"},"editorialProject":null,"seoTitle":"On That 3:00 A.M. Ad...","shareTitle":"On That 3:00 A.M. Ad...","dek":"","shareDek":"","url":"https://www.theatlantic.com/politics/archive/2008/03/on-that-3-00-am-ad/52193/","ampUrl":"https://amp.theatlantic.com/amp/article/52193/","fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/52193/","canonicalUrl":"https://www.theatlantic.com/politics/archive/2008/03/on-that-3-00-am-ad/52193/","hasMeter":true,"dateModified":"2008-09-29T22:09:50Z","shareImage2x1":null,"primaryChannel":{"displayName":"Politics","__typename":"Channel","slug":"politics"},"authors":[{"displayName":"Marc Ambinder","socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/marcambinder","__typename":"SocialMedia"}],"__typename":"Author","id":"Author:1176","url":"https://www.theatlantic.com/author/marc-ambinder/","biography":{"default":"Marc Ambinder is a senior fellow at the USC Annenberg Center on Communication Leadership and Policy.","__typename":"Biography"}}],"channels":[{"slug":"politics","__typename":"Channel"}],"primaryCategory":{"__typename":"Channel","displayName":"Politics","url":"https://www.theatlantic.com/politics/","slug":"politics"},"reviews":[],"secondaryByline":"","shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareText":null,"content":[{"__typename":"ArticleLegacyHtml","tagName":"P","idAttr":"","className":"","style":"","innerHtml":"I reported that it was created by Roy Spence.

My source was a Clinton campaign official who knows these things.

Turns out...

The ad was conceived by Mark Penn and created by Mandy Grunwald.

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