Roy Spence, the Texas-based advertizing wizard brought aboard to soften Hillary Clinton's image after Super Tuesday, is the maestro behind Clinton's most audacious advertisement to date, a Clinton campaign official said this morning.
And Spence is very familiar with the genre. It was his "red phone" ad -- see it here -- that helped seed doubts about Gary Hart's credentials to be commander in chief.
Here's the original "Red phone" ad; it's become an archetype.
In 1984, Mondale beat Hart by more than 30 points in Texas.