The Giuliani Ad Buy: Huge -- Or, as New Yorkers Say -- "Yooge"

Rudy Giuliani's first television ad is boosting the bottom lines of some Northeastern television stations quite handsomely.

The ad will start airing tomorrow and will air on network TV stations in Boston and on WMUR in Manchester.

The cost: $314,000 -- which means that the Giuliani ad will saturate the airwaves over the next five days.