Rudy Giuliani's second TV ad, airing in NH, is just like its first: it starts with an innoculatory note of humility -- don't pay attention to what folks say about my personal life; I'm not perfect -- and then it pivots to a generic assertion that people are "going to find somebody who has dealt with crisis almost on a regular basis and has had results. And in many cases, exceptional results. Results people thought weren't possible."

There's no mention of 9/11, or of crime, or of welfare reform -- perhaps those details will be filled in later.

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