Ex-MA gov. Mitt Romney will show his face a lot more on South Carolina TV. His campaign spokesman said today that a new ad, "Energy," would begin to air in rotation with an earlier ad touting Romney's leadership skillz. Energy will first air in Iowa and New Hampshire and will migrate to South Carolina by the end of the week.

Romney's decision to expand his television advertising in South Carolina coincides with Fred Thompson's aggressive campaign kick-off. The expansion, however, would have proceeded without Thompson's entrance.

By the way: "Energy" does not refer to "energy" as in "energy policy." It seems to be a word that has tested well for Romney and so the campaign wants to associate itself with that attribute. Think: Romney is to Energy as Fred Thompson is to ....

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