Great Moments in Sneaker-Naming


Gilbert Arenas blogs about his new shoes:

I know this is what a lot of people have been waiting for. For all the shoeheads out there, allow me to introduce you to the adidas GilIIZero. I was calling them the Gil 20s, because that’s how it’s pronounced, but when you go to buy them in the store (which I know you will) it will say GilIIZero on the box. I just wanted to clear that up so you don’t get confused and think Boyz II Men has a shoe or something.

This just seems like a terrible idea. In many fonts, the capital "I" looks so close to a lower-case "l" that the shoes appear to be the GilllZeros with three "l"s.