Direct Mail Fuels Rudy Rise In New Hampshire

Rudy Giuliani hasn't spent much time in New Hampshire and has yet to run television advertisements there, but his campaign has found other ways to grab voters attention.

According to New Hampshire Republicans, Giuliani has mailed at least seven glossy pamphlets to tens of thousands of Republicans and independents across the state. His campaign has also conducted several telephone surveys of voters there.

The Giuliani campaign declined to provide any information about their New Hampshire voter outreach strategy, and they would not say how much Giuliani has spent on direct mail. But filings with the Federal Election Commission show that the campaign's printing, postage and list rental expenses topped $3.5M for the first two quarters. Most of the money was directed to a well-regarded Texas mail mail vendor, Olsen and Shuvalov.

Giuliani's latest direct mail piece, received by one New Hampshire Republican on September 4, focuses entirely on illegal immigration. "I will end illegal immigration and secure our borders without amnesty," Giuliani is quoted as saying. Validators, like Florida attorney general Bill McCollum, are quoted in support.

In July, the campaign mailed a small poster featuring Giuliani's "12 Committments" on one side and quotes from political personalities on the other, myself included. In mid-August, it was a double-sided placard headlined "Strong Leader. Proven Results."