Sen. Hillary Clinton sounds a partisan, populist theme in her first television ad, which begins today in Iowa.
The sixty-second spot features an excerpt from Clinton's stump speech, interspersed with footage of Clinton talking to farmers, shop-keepers and other ordinary folks.
"As I travel around America, I hear from so many people who feel like they are invisible to their government," Clinton says in the ad. "If you have a family that's struggling... you are invisible to this president...You're not invisible to me....You won't be invisible to the next president of the United States."
A Clinton spokesman wouldn't say what the ad is costing the campaign but did say that it will air in all Iowa television markets. Virtually all the Democratic candidates will spend the balance of the week in the state; they'll participate in a debate on Sunday.
Clinton's ad joins a medley of rival spots: Sen. Barack Obama, Sen. John Edwards, Gov. Bill Richardson and Sen. Chris Dodd are all fairly regular paid presences on the TV screen.
Both Clinton and Obama believe they are making progress in Iowa, and both campaigns will watch to see whether Clinton's ad helps her. Obama's ads use his biography to draw out an appeal to the value of consensus and bipartisanship. (The system is the problem and Obama is the solution). Clinton's is more traditional; (Bush is the problem and Clinton is the solution.)
Clinton is the last major Dem candidate to turn on the media spigot -- and it's not yet September. At this point in 1992, her husband had not even opened a presidential committee.
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