Whoa -- awesome!

I noted the other day that this is a terrible matchup from an NBA marketing perspective, but from a basketball perspective it looks to be absolutely fantastic. Which points us to perhaps the league's most annoying problem -- this tendency to market the matchups that are easiest to market (think Lakers versus Heat), rather than the ones that actually produce the best games. This seems to me like a classic example of short-term thinking, you see why people do it, but over time it erodes the credibility of your brand since your most-hyped games turn out to not necessarily be very good ones.

A different strategy would leave people primed to believe that if the league is hyping something enormously, that's because it's a quality matchup, and if you don't know much about it well, then, you should tune in and find out.

This is also, I think, relevant to the Democratic Party.