More Appeal Needed!

I'm not a DC hater. Indeed, the main thing I hate about DC are all the DC haters. That said, this is too good to pass up:

Civic leaders say they are looking for more than just a snappy line. Tourism accounts for $5 billion in direct spending each year (and $550 million a year into the city's general fund.) The District needs a new brand, as they call it, as distinctive as that of Nike or Apple, that will get to the heart of what's appealing about the area.

Hm . . . the heart of the appeal . . . how about: "Washington, DC: I Moved Here for Work." I like it.