Searching for Pokémon Go

Pokémon Go mania has firmly taken hold, as players armed with smartphones scour streets, parks, rivers, and mountains to capture creatures in the new augmented reality game. The free application is based on a 20-year old Nintendo Gameboy title in which players collect, train, and then battle Pokémon. The game was adapted to the mobile internet Age by Niantic Labs, the company that developed Ingress, a game that merged mapping capabilities with play. In the few days since it launched, Pokémon Go has been downloaded millions of times and Nintendo shares have soared.

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