When President Lyndon Johnson designated Appalachia as the battleground for the War on Poverty, black and white images of destitute families and broken-down barns came to define the region. Some 50 years later, those stereotypes remain—and Roger May is working to change that. His project, Looking at Appalachia, crowdsources images from photographers (professional or amateur) inspired by the mountainous stretch of land between New York and Mississippi. Eventually, they hope to start incorporating writing, audio and video to the project. "We’re hoping to offer a more balanced and nuanced look at an incredibly complex and diverse region," May said.