Branded Awareness

Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021.

Attention loyal readers: Here’s some inspiration to take your tote or coffee mug to the next level:

Based on design by @matt_lehman on @hughfletchercox done by @raoulgoetze

A photo posted by © PALM BLACK Tattoo Co. (@palmblack_tattooco) on

I reached out to the tatted surfer, Hugh Fletcher Cox, who replied that he’s an illustrator “who came across the colophon via Pinterest, which led me to the Atlantic mag. I tweaked the design a bit and sent it to Raoul [Goetze] who adapted it for tattooing.” Goetze’s contact info is here, for all you Atlantic zealots out there.