Next installment in the Doing Business in China series: a look at the cosmetics business in China, in particular the very strong market for skin-whitening creams.

The desirability of "porcelain skin" in China -- like the analogous light-skin beauty images in Japan, the Philippines, much of Southeast Asia, much of India, and much of everyplace else --  has a variety of origins, largely in the tangled realm of basic color prejudice. In this clip we look briefly at a more straightforward source: the association in Chinese history between dark, tanned skin and a manual-labor, agricultural background -- which made untanned, light skin a marker of privilege and status. In practical terms this has significant business implications for cosmetics firms, as the clip suggests.