Snacks get us through the day. They bridge the gap between meals, and help us tolerate excruciating think tanks or boring presentations. A snack can be as simple as an apple or banana, or as complicated as the array of salty flavors and accompanying micro-gustatory promises proffered at the vending machine.
Recently I learned about a company called “Love With Food,” which offers monthly boxed assortments of healthy snacks. For each box purchased, a portion of the proceeds are donated to food banks across the United States. It sounds innocuous enough, and even social-justice minded.
A blitzkrieg issued from the sample box I received in the mail: kale chips, rice crackers, fig bars, kosher cookies, gluten-free waffles, and even small green tea latte hard candies tucked in the corner (snacks, really?). Here was all of the globe tucked into a tidy bright red box: a primer in cosmopolitanism couched as a simple, healthy dietary decision and laced with with a touch of philanthropy to assuage the pangs of snack-guilt.
But as I sifted through the box’s bewildering contents, I noticed a message on the bottom of the box: “Still hungry? Shop more at LoveWithFood.com.” This is not really about snacking so much as it is about shopping.